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IKEA takes an unusual approach to collaborate with Nike to design an exclusive sneaker collectible with its one-of-a-kind packaging and marketing strategies. 

Category

Integrated Advertising
Art Direction

 

Deliverables

Sneaker Design
Packaging
Advertising Touchpoints 

 

The Ask

Create an odd and unexpected sneaker collaboration with a well-known brand, and develop an integrated campaign.  

Packaging

Integrated Campaign

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