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Calvin Klein
REMAKE WITH CALVIN KLEIN
The main objective of this project was to create a commercial/promotional video that features a new campaign or technology that is currently not available with a well known brand.
The 'Remake with Calvin Klein' campaign introduces a new sustainable fashion technology wherein the consumers could send their unworn or slightly worn clothes to the company and their in-house designers redesign and remake a new apparel that could be sold at a different value either directly back to the owner or to other consumers via their website.
SUBJECTS : Advertising, Motion Graphics, Brand Identity
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