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Jal (Water in Hindi) is an organization created to generate funds for clean water initiatives and help mitigate the clean water crisis in India.
Category
Human-Centered Design
Deliverables
Research
Brand Identity
Infographic
Promotional Campaign
Problem
How to provide access to clean drinking water in India?
Water Scarcity
Insufficient freshwater resources to meet the human and environmental demands of a given area.
Drinking Water
Safe and readily available water from a source free of chemical and fecal contamination.
2 billion people live in countries experiencing high water stress.
97% of the water on Earth is saline.
2.5%
1.2%
Freshwater
Surface Water
7%
Ground Ice
& Permafrost
Water suitable for drinking and human activities
Accessible from
rivers and lakes
Inaccessible
785
Million
lack basic drinking-water service.
2
Billion
use a drinking water source contaminated with feces.
144
Million
collect untreated surface water from lakes, ponds, and rivers.
1 in 9 People
worldwide do not have access to clean drinking water
In India
163
Million
lack access to basic drinking water.
21%
diseases reported in the country are water-related in India
The
Right to
Water
Every human being has the right to “have access to enough water for personal and domestic uses, meaning between 50 and 100 liters of water per person per day. The water must be safe, acceptable, and affordable. The water costs should not exceed 3% of household income. Moreover, the water source has to be within 1,000 meters of the home, and collection time should not exceed 30 minutes”.
United Nations General Assembly, July 2010
Subject Matter Expert
John Butler
International Water Development Expert and Senior Technical Advisor at TetraTech
“People spend hours each day collecting water for their families from sources far from their homes. This burden is primarily borne by women.”
Out of 25 people surveyed,
44%
Aware of the human right to water
84%
Agree global warming and pollution significantly contribute to water scarcity
28%
Know a relative/personally experienced water scarcity in the past
Did you know?
$1
Investment in
clean water
$4-$12
Economic returns
Insights
Awareness
More awareness and education are required on clean water accessibility.
Growth
Access to clean water improves personal and economic growth in society.
Contribution
A small contribution makes a big difference for many lives.
Solution
Create an organization to help mitigate the water crisis in India.
Promotional Campaign
Website
Sources
https://www.britannica.com/topic/water-scarcity
https://www.who.int/news-room/fact-sheets/detail/drinking-water
https://www.unwater.org/water-facts/scarcity/
https://www-statista-com.kean.idm.oclc.org/statistics/564724/distribution-of-earths-water-resources/
https://www.un.org/en/sections/issues-depth/water/
Butler, John, TetraTech. October 20, 2020
“Water Accessibility”, Instagram Polls, 25/28 Persons. October 24, 2020
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