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Strategic Creativity is a business professional’s field guide to creative advertising, branding, and graphic design ideas and executions, to evaluating creative solutions, and working with creatives. This book covers what every business expert should fully comprehend about the creative process.


It is a fundamental resource that enables business professionals to rise above their peers with superior creative outcomes and enhance their ability to communicate the creative “why” throughout their organization. 


Editorial Design


Book Cover Design
Chapter Openers

The Ask

Design a book cover about the creative side of advertising, branding, and graphic design aimed at business professionals. The cover should look contemporary and authoritative.

Book Cover Concepts

Final Cover

Strategic Creativity

Chapter Openers

Quickstart Guide (Preview)

Website Graphic

Screenshot 2022-02-01 at 11-09-53 Robin Landa_edited.jpg
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