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The Michael Graves College Senior Portfolio Review is an event organized by the college to promote and showcase the works of graduating seniors and alumni. This platform allows students to network with agencies, professionals, and potential employers on the day of the review.
Category
Brand Identity
Art Direction
Deliverables
Brand Identity
Social Media Graphics
Motion Graphics
Website Design
Miscellaneous Graphics
Opportunity
How do we enhance the virtual experience of the portfolio review event for our graduating seniors?
Solution
Design a refreshed identity and expand upon additional touchpoints.
2021 Theme
Celebrate togetherness and inclusivity
at the Michael Graves College.
Concept
All students at MGC are unique, and come from different cultures and backgrounds.
The goal is to make this event a memorable celebration and make all graduating students a part of the MGC community.
2021 Team
Art Director, Event Coordinator
Denise Anderson
Jr. Art Director — Branding
Romit Sarkar
Jr. Art Director — Social Media
Maria Dominguez
Graphic
Designers
Elena Pejovska
Mara Reyes
Saloni Ahuja
Social Media Coordinators
Carly Brancato Isabel Evans Melissa Tito Samantha Swist
Fun, Vivid & Abstract
Design
Direction
Fun – New three-dimensional patterns
Vivid – A new vibrant color palette & gradients
Abstract – Refreshed aesthetic and new motion graphics
Instagram Updates
Updated Profile and Highlights icons
Countdown Posts
MGC Mini-Series Posts
Motion Graphics – Triptych Series
Motion Graphics – Patterns & Majors
LinkedIn – New Account
Graphics for Linkedin homepage and IG Promotion
Spotify Playlist
Graphics for Instagram stories
Graphics for Instagram posts
Graphics for Spotify playlist covers
Website Redesign
Homepage
Before–2020
Now–2021
Zoom Backgrounds in three variations
Merchandise
Available on Zazzle –
www.zazzle.com/store/michaelgravescollege/products
Outcomes
MGCReview.com
1,887
Visits on May 05, 2021.
Up 52.1% from 2020
4,848
Page views from April 28 - May 5, 2021. Up 53.6% from 2020
744
Unique vistors from May 04 - May 06, 2021
"The Virtual Portfolio Review connected me to a designer and gave me the inspiration to learn more about the subject at SVA" – MGC Alumna
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